While certain industries have embraced digital transformation extensively, others have been slower to adapt. Retail falls into the latter category, despite its significant potential. This potential is particularly noteworthy given the deeply interconnected relationship between businesses and customers in the retail sector. Conversational retail represents a transformative change in how retail enterprises interact with their clientele. Bots empower customers by giving them control and enable businesses to seamlessly expose and integrate applications and data into a centralized bot interface, placing legacy resources and information conveniently at the customers’ fingertips.